Wired called it a 'psyop.' A marketing agency called Chaotic Good used TikTok comment armies to manufacture buzz for bands like Geese and Wet Leg. But does manufactured hype actually convert to real fans or just noise?
Wired called it a 'psyop.' A marketing agency called Chaotic Good used TikTok comment armies to manufacture buzz for bands like Geese and Wet Leg. But does manufactured hype actually convert to real fans or just noise?
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