Drum and Bass Gone West: The Gen Z Embrace of U.K. Electronic Music
Trends and Insights
Drum and Bass Gone West: The Gen Z Embrace of U.K. Electronic Music
Sarah Kloboves, Melina Raglin
March 22, 2024
How “Slowcore” Blew Up With Gen-Z on TikTok—Thanks to ‘90s Band Duster
Today’s Insights
How “Slowcore” Blew Up With Gen-Z on TikTok—Thanks to ‘90s Band Duster
Michelle Hyun Kim
March 8, 2024
What “My Love Mine All Mine” Means for Mitski
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What “My Love Mine All Mine” Means for Mitski
Michelle Hyun Kim
February 1, 2024
Blame it on the Bossa: How TikTok Helped Gen Z Rediscover Brazilian Bossa Nova
Today’s Insights
Blame it on the Bossa: How TikTok Helped Gen Z Rediscover Brazilian Bossa Nova
Michelle Hyun Kim
October 27, 2023
Are Steely Dan Songs Secretly Cool?
Today’s Insights
Are Steely Dan Songs Secretly Cool?
Henry Luzzatto
October 24, 2023
The Delayed Gratification of Faye Webster
Today’s Insights
The Delayed Gratification of Faye Webster
Quinn Moreland
October 16, 2023
The Cardi B Effect: How Cardi’s Guest Verses Level Up Her Peers
Today’s Insights
The Cardi B Effect: How Cardi’s Guest Verses Level Up Her Peers
Third Bridge Creative
September 19, 2023
From SOUR to GUTS: Olivia Rodrigo’s Journey into Global Pop Stardom
Today’s Insights
From SOUR to GUTS: Olivia Rodrigo’s Journey into Global Pop Stardom
Saleah Blancaflor
September 8, 2023
Ice Spice, Coi Leray, and the Gen-Z Rappers Leading Cutecore Rap
Industry Trends
Ice Spice, Coi Leray, and the Gen-Z Rappers Leading Cutecore Rap
Jaelani Turner-Williams
July 24, 2023
How “Need 2” Turned Into the Pinegrove Shuffle
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How “Need 2” Turned Into the Pinegrove Shuffle
Quinn Moreland
July 7, 2023
From Nugu to Star: Examining Fifty Fifty's Viral Success
Industry Trends
From Nugu to Star: Examining Fifty Fifty's Viral Success
Rachel Saywitz
June 1, 2023
The Boygenius Effect: How the Supergroup Sparked the “Sad” Folk-Pop TikTok Movement
Today’s Insights
The Boygenius Effect: How the Supergroup Sparked the “Sad” Folk-Pop TikTok Movement
Michelle Hyun Kim
May 2, 2023
How Nettwerk Took SYML From Sync To Global Success
Artist Resources
How Nettwerk Took SYML From Sync To Global Success
Sarah Kloboves
March 22, 2023
How a New Strain of Goth Alt-Pop Evolved on TikTok
Industry Trends
How a New Strain of Goth Alt-Pop Evolved on TikTok
Michelle Hyun Kim
March 15, 2023
The Influencer to Artist Pipeline
Industry Trends
The Influencer to Artist Pipeline
Alejandra Arevalo
January 20, 2023
La transición de influencer a artista
Industry Trends
La transición de influencer a artista
Alejandra Arevalo
January 20, 2023
What Happened to Tumblr? How TikTok Carries on the Tumblr Legacy Through Music
Industry Trends
What Happened to Tumblr? How TikTok Carries on the Tumblr Legacy Through Music
Sarah Kloboves
January 6, 2023
Decoding Taylor Swift Songs on TikTok
Today’s Insights
Decoding Taylor Swift Songs on TikTok
Quinn Moreland
January 3, 2023
Las Canciones de los 2010s Vuelven Gracias a los Remixes Nightcore y Slowed & Reverb
How Music Charts en Español
Las Canciones de los 2010s Vuelven Gracias a los Remixes Nightcore y Slowed & Reverb
Alejandra Arevalo
November 23, 2022
Nightcore and Slowed & Reverb Remixes Spur a 2010s Revival
Industry Trends
Nightcore and Slowed & Reverb Remixes Spur a 2010s Revival
Alejandra Arevalo
November 21, 2022
How a TikTok Post Brought Ghost's 'Mary on a Cross' to Life
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How a TikTok Post Brought Ghost's 'Mary on a Cross' to Life
Maura Johnston
October 31, 2022
Thanks to TikTok, Asake is Afrobeats' Next Global Star lock Subscribe to read more
Today’s Insights
Thanks to TikTok, Asake is Afrobeats' Next Global Star
Beverly Bryan
October 6, 2022
The Rise of Yeat: What the Unlikely Star Tells Us About How Rap Spreads on TikTok lock Subscribe to read more
Today’s Insights
The Rise of Yeat: What the Unlikely Star Tells Us About How Rap Spreads on TikTok
Michelle Hyun Kim
September 29, 2022
The Serious Power of Funny Meme Songs on TikTok lock Subscribe to read more
Industry Trends
The Serious Power of Funny Meme Songs on TikTok
Sarah Kloboves
September 23, 2022