AI-generated bands and ‘ghost artists’ are quietly taking over Spotify playlists. Backed by a strategy known as Perfect Fit Content, these fictional acts are created to blend seamlessly into mood-based listening.
AI-generated bands and ‘ghost artists’ are quietly taking over Spotify playlists. Backed by a strategy known as Perfect Fit Content, these fictional acts are created to blend seamlessly into mood-based listening.
Try Chartmetric for Free
Start your trial with just one click