For many artists, landing on a big Spotify playlist like Today's Top Hits or RapCaviar is a dream. But getting there usually means finding success elsewhere first, whether it's on the TikTok charts or on influential Spotify playlists that aren't curated by Spotify or major record labels.
Today's playlist ecosystem is actually quite similar to the structure of the music industry writ large, with a handful of influential corporations at the top and a diverse array of independent companies and individuals filling in the rest.
Generally speaking, any curator who generates Spotify playlists will fit into one of three distinct categories.
1) Editorial: Spotify employees, algorithms, and proprietary recommender systems
2) Major Label: Filtr (Sony Music Entertainment), Digster (Universal Music Group), and Topsify (Warner Music Group)
3) Non-Editorial: independent Spotify playlist curators like the 25 companies or individuals you'll find in the table below, plus brands, artists, and everyday users
For emerging artists, getting added to editorial playlists is likely the ultimate goal, but non-editorial playlist adds can be a very important — and usually more achievable — step toward that goal. It's also important to note, however, that many independently curated non-editorial playlists can be just as important for an artist's career as a contextual editorial playlist like Beast Mode or Songs to Sing in the Shower is.
Just remember: Always avoid playlist payola, and do your own research on curators and their playlists before reaching out. Not only will they respect you more and be more likely to add your track, but you'll also be saving yourself from a lot of rejection and wasted time!
Subscribe or log in to see our full list of the Top 100 independent Spotify curators, sorted by monthly follower growth, below. And keep checking back, because it updates daily. Note: If you're on mobile, come back to this page after subscribing and activating your account, and you'll see the list below.