Bogotá, Colombia…one of the seven Latin American cities sparking hits around the world (Photo by Michael Barón)
In May 2019, we explored Chaz Jenkins’ concept of “trigger cities”. In June 2019, we applied some of those global streaming ideas to Southeast Asian cities: Bangkok, Jakarta, Ho Chi Minh City, Singapore, Quezon City and Kuala Lumpur.
We took a platform-centric approach, dissecting the YouTube views, Spotify monthly listeners, Shazam chart occurrences and Instagram followers of those cities, and got a feel for who they favored and on what platforms.
Today, we’ll do the same in Latin America.