K-Pop at Home: Local Trends in a Global Scene
South Korea’s Melon charts show a different side of K-Pop than consumers are used to seeing on global—yet decidedly Western-oriented—platforms like Apple Music.
![K-Pop at Home: Local Trends in a Global Scene](https://cdn.getmidnight.com/b5a0b552ae89a91aa34705031852bd16/size/w600/2022/09/1_1---2022-09-19T184917.745.png)
South Korea’s Melon charts show a different side of K-Pop than consumers are used to seeing on global—yet decidedly Western-oriented—platforms like Apple Music.