Understanding how music makes people feel and what activities it's best suited for has always been crucial for artists, labels, and marketers. That's why we're excited to introduce Track Moods and Activities, a powerful new feature that helps you understand the emotional and contextual dimensions of any track in our database.
Smart Track Classification
Our new mood and activity tags appear prominently on track profiles, offering instant insight into a song's character. These tags are curated categories that span the full spectrum of musical expression, from "Energetic" to "Melancholic," and activities from "Workout" to "Study."
These classifications are powered by analyzing real-world music consumption: we examine how users name and describe their playlists, along with social media conversations around tracks, to understand how listeners naturally categorize and experience music in their daily lives.
Track Moods & Activities are organized into two main dimensions:
- Mood tags capture the emotional resonance of tracks (like "Celebratory," "Sensual," "Nostalgic")
- Activity tags identify ideal use contexts (like "Dance," "Drinking," "Gaming")
Powerful Discovery Tools
Track Moods & Activities truly shine when combined with Chartmetric's robust filtering system. Find the perfect tracks by mixing and matching:
- Mood and activity tags (like "Celebratory" + "Dance")
- Genre classifications
- Spotify metrics (streams, playlist adds, popularity)
- TikTok performance data
- Artist audience demographics
- And more!
Macro Analyses
Observing trends of the track moods at a macro level such as for playlists, genres and countries, can unlock various new insights. Below are some examples of how Chartmetric users can leverage mood tags:
- A&R teams to discover trending tracks with specific emotional qualities
- Playlist curators to find the perfect additions that match their vibe
- Sync teams to quickly surface tracks for specific commercial uses
- Marketing teams to identify similar artists based on mood affiliations
Closing
Track Moods & Activities serve as a new lens for understanding how your music resonates in the real world. Whether you're an artist planning your next release or a label crafting marketing strategies, these insights help you connect music with moments.
What's Next?
We're continuing to expand Track Moods & Activities with:
- Making it available on other pages on Chartmetric
- Adding explainability on track moods
- Industry insights and trends about moods & genres
Explore Track Moods & Activities today and discover new dimensions in your music data.
Have any ideas or feedback? Reach out to our product management team at [email protected], we would love to hear any thoughts you have about this feature or what you think could make it even better. Let's continue to shape the future of music analytics together!
Read other recent product updates such as our updated mobile app!
