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Michelle Hyun Kim

Michelle is a Third Bridge Creative contributor whose work has appeared in New York Magazine, Rolling Stone, NPR Music, Teen Vogue, and Pitchfork.

How “Slowcore” Blew Up With Gen-Z on TikTok—Thanks to ‘90s Band Duster
Today’s Insights
How “Slowcore” Blew Up With Gen-Z on TikTok—Thanks to ‘90s Band Duster
Michelle Hyun Kim
March 8, 2024
What “My Love Mine All Mine” Means for Mitski
Today’s Insights
What “My Love Mine All Mine” Means for Mitski
Michelle Hyun Kim
February 1, 2024
Blame it on the Bossa: How TikTok Helped Gen Z Rediscover Brazilian Bossa Nova
Today’s Insights
Blame it on the Bossa: How TikTok Helped Gen Z Rediscover Brazilian Bossa Nova
Michelle Hyun Kim
October 27, 2023
New Release Rundown: Bad Bunny's Nadie Sabe Lo Que Va a Pasar Mañana
Sounds of Latin America
New Release Rundown: Bad Bunny's Nadie Sabe Lo Que Va a Pasar Mañana
Michelle Hyun Kim
October 17, 2023
What are Anisongs? How Music for Anime Became a Growing Global Sensation
Global Markets
What are Anisongs? How Music for Anime Became a Growing Global Sensation
Michelle Hyun Kim
June 28, 2023
The Boygenius Effect: How the Supergroup Sparked the “Sad” Folk-Pop TikTok Movement
Today’s Insights
The Boygenius Effect: How the Supergroup Sparked the “Sad” Folk-Pop TikTok Movement
Michelle Hyun Kim
May 2, 2023
How a New Strain of Goth Alt-Pop Evolved on TikTok
Industry Trends
How a New Strain of Goth Alt-Pop Evolved on TikTok
Michelle Hyun Kim
March 15, 2023
How Asian Artists from Western Countries Find Global Audiences
Genres
How Asian Artists from Western Countries Find Global Audiences
Michelle Hyun Kim
December 15, 2022
Does Anyone Care About the Tour Opener?
Industry/Tech
Does Anyone Care About the Tour Opener?
Michelle Hyun Kim
October 18, 2022
The Rise of Yeat: What the Unlikely Star Tells Us About How Rap Spreads on TikTok
Genres
The Rise of Yeat: What the Unlikely Star Tells Us About How Rap Spreads on TikTok
Michelle Hyun Kim
September 29, 2022
How Music Charts

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