Understanding Music Data Analytics: Tools of the Trade

Rutger Ansley Rosenborg -

Today, both proprietary and also third-party music data analytics tools help industry professionals and artists alike understand their place in the music market. While we’ll continue to cover the proprietary analytics tools that each streaming platform offers to creators looking to track their own playlist adds, Spotify stats, video views, or audience engagement, it’s also important to understand the market-level insights that other music analytics tools can provide. If data and analytics are new to you, then you’ll definitely want to start with the Platform-Owned Tools listed below.

Platform-Owned Tools

But if you’re looking for more advanced insights and a more diverse dataset, then there are a number of different tools to consider, depending on your music business focus.