How to Route a Tour Using Streaming Data: Part 1

Rutger Ansley Rosenborg -

Let’s say you’re working with an artist who’s just about to release new music. Following the typical release cycle, the next step would be to plan out a tour to promote their new music (these days, music is really the marketing driver for revenue-generating tours and not the other way around, but that just makes tour optimization all the more important). Where do you start?